How Much Do Tree Service Leads Cost in 2026?

Platforms like Angi and HomeAdvisor advertise low per-lead prices, often in the 15 to 50 dollar range, but the same lead is sold to several contractors. Shared leads close around 10 to 20 percent, so if you pay 30 dollars a lead and close one in six, your real cost per job is closer to 180 dollars, before you count the fuel and hours spent on the five bids you lost.

Exclusive leads carry a higher sticker price because you are the only contractor getting them, typically around 25 to 75 dollars per lead depending on the job. But exclusive, appointment-booked leads close around 40 to 60 percent. Pay 50 dollars a lead and close half, and your cost per booked job is about 100 dollars, with far less wasted drive time. The higher price per lead is often the cheaper cost per job.

Some sources let you pay per close instead of per lead, meaning you pay a fee only when the job actually books. This shifts the risk off you and onto the lead source, which is only fair when the source believes in its own lead quality. Per-lead pricing is cheaper up front, per-close pricing is safer for your cash flow. Both can win depending on your close rate and how tight your margins are.

A quick way to decide: if you close well and want the lowest total cost, per lead usually wins because your close rate spreads the fee across more jobs. If you are protecting cash flow or testing a new source, per close is the safer bet because you never pay for a lead that goes nowhere. The one thing that breaks both models is sharing, so make sure whatever you buy is exclusive first.

A residential tree removal averages around 750 to 850 dollars, and big or hard removals run past 2,000. Even at 75 dollars for an exclusive lead, one booked removal covers the lead cost many times over. The real risk is not paying too much per lead, it is paying for shared leads you cannot close and quietly losing money on wasted trips.

StingLeads is a US marketplace that sends exclusive, appointment-booked tree leads. Each lead is one homeowner already booked for a free on-site quote, given to you alone. Pay per lead, roughly 25 to 75 dollars depending on the job, or choose pay-per-close and only pay when the job books. Because the leads are exclusive and pre-booked, your cost per real job stays low and predictable.